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5 Acquires BidURenergy and NRG Advisory Services to Expand Its Presence in the Northeast

January 29, 2024


DALLAS (May 5, 2023) 

5, one of North Americas top energy advisory and management firms, announced its acquisition of BidURenergy (“BUE”) and NRG Advisory Services from NRG Energy, Inc.  Based in Buffalo, NY, BUE and NRG Advisory Services provide a full suite of exceptional brokerage and energy advisory services to clients throughout the Northeast. 

Over the last decade, 5 has emerged as a leader and innovator in the energy advisory space, with operations spanning across the United States and Mexico. 5 specializes in applying expert advice to complex energy-related issues such as risk management, procurement, demand management, sustainability, resiliency, and rate optimization. 5’s client base includes a broad range of energy consumers, including both public and private-sector organizations.  

"Finding great partners in this industry is difficult. BUE and NRG Advisory Services have exceptional reputations, operations, and top-tier people," said Brian Hayduk, Chief Executive Officer of 5. "We are thrilled to bring their team into the 5 family, and we look forward to working together to provide innovative and comprehensive energy solutions.” 

This is 5’s second sizable acquisition in recent years. In 2019, 5 acquired Luthin Associates. With this acquisition, 5 is significantly strengthening its position in the U.S. energy market. This strategic expansion not only complements 5's existing service offerings, but also increases 5’s presence in the Northeast, amplifying the company's impact and client reach.  

"We are thrilled to be joining the 5 family,” said Jamie Paulson, Manager of Brokerage Services for BUE.  “This deal allows us to leverage our collective expertise and relationships throughout the country, further enhancing our ability to serve our clients.” 



Written by 5

Founded in 2011, 5 comprises a team of energy innovators, commodity traders, analysts, engineers, and former energy supplier executives. Together, they serve a broad array of private and public sector clients throughout the United States and Mexico, providing strategic advice on energy-related matters including procurement, demand-side management, rate optimization, regulatory intervention, benchmarking, bill auditing, RFP management, sustainability planning services, renewable power, and distributed generation. With an eye on growth, 5 has initiated a number of strategic partnerships and acquisitions, including the 2019 acquisition of Luthin Associates. 5 has been named to the Inc. 5000 list of fastest-growing companies in the U.S. for five consecutive years. The firm has also received numerous accolades and national awards for its corporate culture, leadership and innovation, including 5 consecutive years as a top 10 Best Company to Work for in Texas according to Texas Monthly Magazine.