The company’s third acquisition, this transaction expands 5’s presence in California and underscores the firm’s continued investment in strategic growth.
A Strategic Step Forward
5, a leading technology-enabled energy advisory firm, today announced the acquisition of Engenuus Energy, LLC, a California-based energy consulting firm. Engenuus advises large industrial and government clients on energy commodity management, interfaces and enables wholesale distribution interconnection onto the grid, manages renewable energy transactions, and provides load response solutions. Engenuus’s President Jay Purcell, a 30-year veteran of the energy markets and former senior leader with Sempra and Constellation, will continue with 5 and lead its expansion in California.
Stronger Together
Serving more than 5,000 commercial, industrial and public-sector clients across North America, 5 provides advisory services spanning energy procurement, risk management, energy optimization, sustainability, and reliability. This acquisition combines 5’s expansive footprint, industry-leading advisor network, and differentiated software platform, Level5, with Engenuus’s longstanding client relationships, deep subject matter expertise, and established presence in the California market.
Why This Matters Now
As energy markets become more complex and volatile, customers increasingly need tailored energy management resources that combine domain expertise with advanced technology and analytics capabilities. Power price volatility, regulatory uncertainty, AI-driven energy demand growth, and asset diversification contribute to this complexity, fueling the demand for trusted advisors to help businesses navigate their energy usage.
"The energy landscape isn’t getting any easier for energy users, and commercial and industrial companies deserve advisors who can meet them where they are with real local expertise and exceptional advice," said Brian Hayduk, co-founder and CEO of 5. "Engenuus has built exactly that in California. They share our culture and our commitment to excellence. Pairing their deep California roots with 5's technology and resources will supercharge both teams' ability to deliver for our clients. This acquisition reflects our broader strategy of building a market-leading platform through selective investments that enable us to deliver greater value together for our clients.”
Engenuus in California
Engenuus has a 16-year history in California, working with large C&I clients ranging from food processing, renewable generation, light manufacturing, heavy manufacturing, print and media to well-known universities and schools. Through this partnership, Engenuus will continue to serve existing clients while leveraging 5’s talent and technology resources to provide data-driven recommendations.
“I have known the 5 team since their inception, and I know Brian Hayduk and Jon Moore from our days at Constellation together,” said Jay Purcell. “We continue to be impressed by 5’s culture, cutting-edge technology, and team approach to working with clients. Engenuus is excited to join forces with 5 and leverage their systems, technology, and deep, multifaceted expertise to continue to help our current clients and rapidly accelerate our growth together.” The transaction marks 5’s third acquisition and its first following a significant investment from Energize Capital, a multi-strategy investment firm specializing in the intersection between digitization and the energy transition. With Energize’s support, 5 is continuing to invest in technology, talent, and strategic acquisitions to scale its platform and customer base.
Expanding What's Possible
5’s California expansion is further bolstered by the recent hire of Silicon Valley-based Sandeep Gupta as Chief Technology Officer. The firm plans to continue expanding its technological capabilities as it grows its team across the U.S. and Mexico.
About 5
5 is a Dallas-based, technology-enabled energy advisory firm founded with a single mission: to help people. The company serves over 5,000 commercial, industrial and public-sector clients across the U.S. and Mexico, including Fortune 100 companies, government agencies, healthcare systems, higher education institutions, and commercial real estate portfolios. 5 provides expert advisory services across energy procurement and risk management, demand-side management, sustainability, and resiliency. The firm's proprietary platform, Level5, equips its team of energy market specialists to deliver data-driven strategies that improve outcomes in even the most complex energy environments. Backed by Energize Capital and recognized over 40 times for growth and workplace culture by Inc., Fortune, and the Financial Times, 5 is one of the fastest-growing energy advisory firms in North America. Learn more at energyby5.com.
About Energize Capital
Energize Capital is a leading multi-stage investor in climate, energy and industrial solutions. Established in 2016 and based in Chicago, Energize seeks to scale sustainable innovation by partnering with the builders and operators shaping the future. To date, Energize has funded more than 40 companies and deployed more than $1 billion through its venture capital and private equity strategies. Founded in partnership with Invenergy, the firm is backed by institutional and strategic LPs including Första AP-Fonden (AP1), GE Vernova, Capricorn, CDPQ, Builders Vision, UBS, WEC, Reference Capital, Keeling Capital, Keysight Technologies, WEX Venture Capital, and more. For more information on Energize, please visit www.energizecap.com.
About Engenuus Energy, LLC
Engenuus Energy is an energy consulting firm that focuses on efficient placement of renewable and conventional energy into the wholesale/retail markets, advising businesses on energy sector matters, interfacing and enabling wholesale distribution interconnection onto the grid, managing renewable energy placement, and providing load response solutions.
