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Client Spotlight: Black Rifle Coffee Company

February 28, 2022

Client Spotlight Black Rifle Coffee Company

Black Rifle Coffee Company (BRCC) is a Veteran-owned business that was founded in 2014 by former U.S. Army Green Beret, Evan Hafer. Through the company’s tremendous growth, they have committed to hiring 10,000 Veterans to provide opportunities to the military community to help build and support the brand. Additionally, the company also launched the BRCC Fund to support Veterans, first responders, and their families while helping to conserve the great American outdoors.

When companies experience fast-paced growth, several energy-related issues usually appear. That was certainly the case with BRCC when they first engaged the team at 5 for help. The first issue that needed to be addressed was the high rates that some of the BRCC locations were paying after simply calling a supplier’s 800-number to turn on service using a utility default price. In many cases, the supply rate for off-the-shelf pricing could be anywhere from 30-60% higher than competitive market rates obtained through customized pricing. The procurement team at 5 worked alongside BRCC to secure better rates while also selecting better contract terms and conditions based on the power market conditions. The result was dramatic savings for the client over an extended contract term.

In addition to obtaining better rates, BRCC also turned to 5’s Construction Services Team to handle new meter installations, temporary power, and permanent power cut-overs for each new store opening. The team at 5 delivered with accuracy and consistency as BRCC locations are no longer experiencing the frustration of delayed openings due to utility hurdles and extended lead times.

5’s Construction Services Team provides construction-related services to both general contractors on design-build construction projects and to clients that are expanding and building new facilities. In both instances, 5 is brought in as a part of the construction management team to provide the necessary planning and to serve as a liaison with the local utility. 5 works directly with architects, engineers, and general contractors to establish utility services that are coordinated with construction project timelines and in compliance with municipal inspection requirements.


Written by 5

Founded in 2011, 5 comprises a team of energy innovators, commodity traders, analysts, engineers, and former energy supplier executives. Together, they serve a broad array of private and public sector clients throughout the United States and Mexico, providing strategic advice on energy-related matters including procurement, demand-side management, rate optimization, regulatory intervention, benchmarking, bill auditing, RFP management, sustainability planning services, renewable power, and distributed generation. With an eye on growth, 5 has initiated a number of strategic partnerships and acquisitions, including the 2019 acquisition of Luthin Associates. 5 has been named to the Inc. 5000 list of fastest-growing companies in the U.S. for five consecutive years. The firm has also received numerous accolades and national awards for its corporate culture, leadership and innovation, including 5 consecutive years as a top 10 Best Company to Work for in Texas according to Texas Monthly Magazine.